Jeanologia’s hope is to consolidate itself as a technological reference partner for the local manufacturing centres seeking to create equally innovative and ecological products. Currently, Indonesia generates 2% of the global production of jeans and wants to harness innovation and technology to use throughout its textile industry in order to attract big fashion brands and become competitive with other Asian countries.
The Spanish company has presented its process ‘One Glass, One Garment’ in Indonesia. According to the company, while to finish a denim garment, an average of 70 liters of water is required, with the new technique the amount is reduced to a single glass. For Fernando Pérez-Narbon, area manager at Jeanologia, achieving sustainable production is possible through innovation and technology. “In the automotive sector, we have been able to reduce fuel consumption and carbon dioxide emissions thanks to innovation and the same is happening in the textile sector: with technology, we are reducing water consumption and pollution,” she said. One of the objectives of the press conference is to promote the Green Kosambi Mall, the commercial center dedicated to the textile sector, which aims to become a hub for all companies in the sector. There, local textile companies will be able to discover Jeanologia technology. The Green Kosambi Mall is located in the city of Bandung, historically the heart of the country’s textiles industry, especially for denim. Currently the Spanish company has clients in five continents and the export of its machines and services represents 90% of its turnover. The company has an international presence in 50 countries, including the United States, Mexico, Colombia, Brazil, Germany, Italy, Portugal, India, China, Russia, Japan, Morocco, Bangladesh, Turkey, Tunisia and Vietnam. The key players of the denim industry use technology developed by Jeanologia – including Levi’s, Polo Jeans, Abercrombie & Fitch, Edwin Japan, Pepe Jeans, Diesel, Hilfiger Denim, Salsa jeans, Jack & Jones, Replay and other large retailers like GAP, Uniqlo and H&M, among others.
